February 7, 2023MIDO 2023: THE INTERNATIONAL EYEWEAR SHOW OPENS A NEW CHAPTERPresident Vitaloni: “We have a responsibility to be among Italy’s most international events and, without a doubt, the industry leader at a global level. This means organizing a show that meets the needs of professionals who, every year, arrive from around the world to conduct business at MIDO”.Download
February 1, 2023MIDO 2023 IS READY: ALL EYES ON THE INTERNATIONAL EYEWEAR SHOW“An edition with opticians at its center and a focus on internationalization and sustainability”.Download
February 1, 2023EYEWEAR SHINES WITH EXPORTS, BUT MUST TAKE INTO ACCOUNT INCREASING COSTS2022 preliminary balance: production +24%, export +22.5%. 1H 2023 forecast: export +6-8%.Download
February 1, 20232024 EYEWEAR TRENDS MIDO 2023 is launch-pad for all the season’s new eyewear trends – responsible innovation, functional style and unconventional, fashion-forward color palettes.Download
January 19, 2023MIDO 2023: 1,000 EXHIBITORS FROM AROUND THE WORLD15 days until the MIDO Eyewear Show and preparations are at fever pitch: business, conferences, events, meetings and, above all, myriad exhibitors representing the entire supply chainDownload
January 3, 2023MIDO 2023: “HOW TO?” SERIES OF MEETINGS AT OTTICLUB AND “BOOK@MIDO” UPLIFT THE CALENDAR OF EVENTS FOR OPTICIANS, EXHIBITORS AND VISITORSA packed calendar of events attuned to the needs of opticians and filled with innovations.Download
2022
December 1, 2022CSE Award - Certified Sustainable Eyewear @MIDO 2023 for the most sustainable glasses and casesRegistrations for the prize established by MIDO, in partnership with ANFAO and Certottica, will be open from December 15 to January 15.Download
November 11, 2022MIDO 2023: ONE MORE PAVILLION, EXHIBITORS FROM AROUND THE WORLD AND A SPECIAL FOCUS ON VISITORSThese are the distinctive features of the 51st edition of the international eyewear show set to take place February 4 - 6 at Fiera Milano Rho.Download
September 22, 2022MIDO 2023: VISITORS REGISTRATION NOW OPEN THE WORLD OF EYEWEAR MEETS IN MILANO FEBRUARY 4-6Buyers, designers, opticians, ophthalmologists, entrepreneurs, journalists, students, and all supply chain professionals can already reserve their spot at the 2023 edition of the most-anticipated eyewear show.Download
September 15, 2022MIDO 2023 ANNOUNCES “FRAMES”, ITS NEW COMMUNICATION CAMPAIGNMIDO 2023 gets a fresh, entirely updated look and a new claim, one that embodies the values that have set the show apart for more than 50 years: innovation and tradition, beauty and transformation, international appeal and memorability, wonder and substance.Download
May 3, 2022MIDO 2022 BEYOND THE EXPECTATIONS. SEE YOU IN 2023, ON FEBRUARY 4-6The three-day eyewear show at Fiera Milano Rho draws to a close.Download
April 26, 2022THE WORLD OF EYEWEAR IS JUST AROUND THE CORNERVitaloni: "Pleased to be back, with plenty of food for thought in troubled times, but also with a focus on the future".Download
March 15, 2022MIDO 2022: 630 EXHIBITORS ARRIVING FROM 45 COUNTRIES“Craving MIDO” is also a craving to participate: nominations for the BeStore and Stand Up For Green awards open until March 31Download
February 8, 2022MIDO 2022 EVEN MORE OPEN TO INTERNATIONAL MOBILITYThe “covid decree” just issued by the Italian government opens the fairs to all foreign countriesDownload
February 3, 2022MIDO 2022: REGISTRATION IS OPENAs the countdown begins, the “Craving for MIDO” grows ever stronger!Download
January 7, 2022MIDO 2022, BACK TO THE ORIGINS:New dates - from 30 April to 2 May - to guarantee the best business opportunities for exhibitors and visitorsDownload
2021
December 14, 2021TWO MONTHS UNTIL MIDO: “WORK CONTINUES AS WE PREPARE TO WELCOME EXHIBITORS AND VISITORS IN THE UTMOST SAFETY”The leading global eyewear trade show will be held in-person at Fiera Milano Rho, February 12-14, 2022.Download
October 6, 2021REGISTRATIONS OPEN FOR MIDO 2022, THE MOST HIGHLY ANTICIPATED EYEWEAR SHOWCRAVING MIDO, ready to restart and to transform the Wonder into a new beginning: starting today buyers, designers, entrepreneurs, opticians, ophthalmologists, and all eyewear supply chain professionals can reserve their places at the 2022 edition of the most highly anticipated eyewear show.Download
June 8, 2021MIDO SETS FEBRUARY 2022 DATE FOR IN-PERSON EDITIONThe Digital Edition has closed but B2B trading on the platform continues.
The three days on line yielded impressive numbers, with almost 50,000 interactions on the business platform, 438 display pages and over than 5,700 registered users.Download
June 6, 2021Second day of MIDO 2021 | DIGITAL EDITIONBottura, Novembre, Watson: three stars dialog with Eusebi and Graziottin, Hoet, Lindberg, Lo Faro, Morel, Moscot, Saskia and Hans Stepper.Download
June 5, 2021Watson “illuminates” the opening of MIDO 2021 | DIGITAL EDITIONMore than 400 brands in an extraordinary edition of the global eyewear event.Download
June 4, 2021MIDO 2021 | DIGITAL EDITION opens tomorrowFrom 5 to 7 June, a calendar of events and a new format for the market.Download
May 19, 2021MIDO 2021 | DIGITAL EDITION kicks offA new concept, available worldwide.Download
March 22, 2021MIDO 2021 – 2022The event, scheduled from 5 to 7 June 2021, goes digital. In-person edition moved forward to February 2022.Download
January 28, 2021MIDO 2021: VISITOR REGISTRATION IS OPENStarting from January 28th, on www.mido.com it is possible to register for the forthcoming edition of the show.Download
2020
October 12, 2020MIDO 2021 SET FOR JUNE TO ENSURE PEAK INTERNATIONAL BUSINESS OPPORTUNITIESDownload
April 2, 2020MIDO 2021 NEW MIDO DATES, FEBRUARY 6-8 2021, INCLUDE CELEBRATION OF THE INTERNATIONAL EYEWEAR SHOW’S 50th ANNIVERSARYDownload
February 26, 2020MIDO 2020 NEW DATES ANNOUNCED FOR THE 50th EDITION JULY 5 TO THE 7, RHO FIERA MILANODownload
February 22, 2020CORONAVIRUS MIDO’S 50th EDITION HAS BEEN POSTPONEDDownload
February 21, 2020CORONAVIRUS Visitors: Italian Ministry of Health has signed and issued a new press release. Download
February 21, 2020CORONAVIRUS Exhibitors: Italian Ministry of Health has signed and issued a new press release. Download
February 20, 2020THE MIDO EYEWEAR SHOW “GOLDEN EDITION”: 50 YEARS OF EYEWEAR AND FASHION HISTORYStarting next year, MIDO will be held at the beginning of February to better meet the needs of exhibitors and sales campaigns. Download
February 14, 2020CORONAVIRUS We confirm that the fiftieth edition of MIDO will take place regularly, in compliance with the health regulations in force and by putting additional preventative measures in place. Download
February 3, 2020CORONAVIRUS As things stand today, we confirm that the 50th edition of MIDO will take place as scheduled, in compliance with current health regulations. A digital platform will be available for those exhibitors and visitors unable to participate. Download
January 30, 2020CORONAVIRUS The exhibition will strictly abide by the recommendations provided by the World Health Organization and the Italian Ministry of Health in compliance with current regulations. Download
2019
February 26, 2019IF RECORDS ARE MADE TO BE BROKEN... MIDO DOES IT WITH EASE, CONFIRMING ITS GLOBAL LEADERSHIP The 2019 edition of MIDO Eyewear Show closes. Download
February 22, 2019MIDO'S 49TH EDITION OPENS: THE FUTURE OF EYEWEAR IS HERE Record-setting number of exhibitors for the international eyewear show - focus on continuity pays its dividends. Download
2018
November 28, 2018MIDO REVS ITS ENGINESThe 49th edition of the leading international eyewear industry event is less than 3 months away. Download
February 27, 201848TH MIDO BREAKS ALL ITS OWN RECORDSThe 2018 edition closes with a 4.9% increase. Download
January 17, 2018MIDO 2018 will be another wonderKey word: "innovation”. The world's most important professional event dedicated to eyewear will present the new entries of this continuously‐evolving sector.Download
2017
February 28, 2017A TRULY INCREDIBLE MIDO: ON AN UP TREND IN 2017, TOOAppointment for 24 ‐26 February 2018Download
February 24, 2017MIDO: a wonder for the eyesWorld’s leading eyewear event opens tomorrowDownload
January 2017MIDO PRESENTS “THE GLASSES HYPE - ADVERTISING & EYEWEAR”A journey through the history of eyewear and lenses with advertising from the early 1900s to the present dayDownload
September 6, 2016MIDO Milan Eyewear Show 2017#livethewonderDownload
2016
March 1st, 2016MIDO 2016 IS “MORE!” More sections, more exhibitors, more visitors.Mido returns from February 25 to 27, 2017.Download
February 26, 2016Keep your eyes wide open for MIDO.The record-setting fair outdoes itself.Download
2015
March 3, 20152015: record-breaking Mido.Record number of visitors at the eyewear industry’s leading international exhibition: 49,000 visitors during the 3-day event, + 8.7% over 2014.Download
February 28, 2015MIDO 2015 AN AWESOME EVOLUTION.All-new look in a mix of creativity and efficiency for the world’s No.1 eyewear event.Download
2014
March 4, 2014MIDO 2014.It remains the No.1 international showcase in the eyewear industry: more exhibitors, 5% more visitors, more business.Download
February 27, 2014MIDO 2014 LOOKS AHEAD.World’s No.1 eyewear exhibition ready to go.Download
2013
March 5, 2013MIDO 2013, ENCOURAGING VISITOR NUMBERS AND BUSINESS RESULTS.Approx. 43,000 people visited the 43rd exhibition: a 3% increase in high- profile, very business-focused visitors 3% increase in exhibiting companies, with many debuts and noteworthy comebacks.Download
February 28, 2013MIDO -THE 43rd INTERNATIONAL OPTICS, OPTOMETRY AND OPHTHALMOLOGY EXHIBITION– IS READY TO OPEN.A date with the world of eyewear in the pavilions of fieramilano Rho-Pero.Download
2012
March 14, 2012MIDO 2012 RESULTS WELL BEYOND ALL EXPECTATIONS.About 42,000 visitors, 56% from other countries, 44% Italian Excellent turnout on Sunday and Monday, quieter on Tuesday.Download
March 8, 2012MIDO 2012 THE LEADING GLOBAL EYEWEAR TRADE SHOW PREPARES TO OPEN ITS DOORS.Mido reaffirms its role as a one-of-a-kind opportunity for communication and business and a must-see for companies as well as an opportunity for opticians, eye specialists and buyers from across the globe to network, learn and source products.Download
